huda beauty kylie jenner
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Celebrity forbes Billionaire Huda Kattan Donated Twice As Much as Kylie Jenner to Samuel Rauda's GoFundMe Mar 22, 2021 at 9:56 AM EDT By Emma Nolan Kylie Jenner is being mercilessly
Earlier when the brand was launched, Kylie Jenner was the sole owner of her beauty brand Kylie Cosmetics. She later sold 51% of the company shares to Coty, Inc. Even after selling a majority stake to Coty, Inc., Jenner still has a stake of 49% of the company shares. Whereas Rihanna owns only 15% of Fenty Beauty, according to Forbes Magazine.
Join us as we explore the behind-the-scenes of the makeup company, celebrity, and business in depth to discover whether or not Kylie Jenner is truly the face of HUDA Beauty, or if there is more to this story than meets the eye. Let us get to know the fascinating world of beauty and mystery. Background on Huda Beauty
Kylie Jenner is a Huda Beauty favorite and appears on Kattanâs Instagram regularly. (Photo: Instagram) Application, Step 1: âRemove the lashes from the tray and slightly wiggle the lash band
Frau Sucht Mann In Der Schweiz. Huda Kattan and Kylie Jenner still reign supreme in the celebrity beauty space, new data shows. According to which aggregated data from over 182 million Google searches and 105 million social media posts in 2021 to form its 2022 Celebrity Entrepreneur Index, Huda Beauty took the top slot for cosmetics and Kylie Skin topped the tally for skin care. Despite robust competition in the skin care space â Rihannaâs Fenty Skin and Pharrell Williamsâ Humanrace also made the list â Kylie Skinâs annual search volume of 2 million searches catapulted it to the top of the ranking. Last week, WWD reported that Jenner was the first woman to reach 300 million Instagram followers on her personal account. Also on the skin care list was Supergoop!, thanks to its early investment by tennis player Maria Sharapova, which was acquired late last year by Blackstone. Related Galleries Here, see the top five cosmetics and skin care brands for 2022, ranked by Top 5 Cosmetics Brands: Huda Beauty, million Instagram followers, million Instagram hashtags Kylie Cosmetics, million Instagram followers, million Instagram hashtags Fenty Beauty, million Instagram followers, million Instagram hashtags Jeffree Star Cosmetics, million Instagram followers, million Instagram hashtags Florence by Mills, million Instagram followers, 989,000 Instagram hashtags Top 5 Skin Care Brands: Kylie Skin, million Instagram followers, 385,000 Instagram hashtags Fenty Skin, 1 milllion Instagram followers, 116,000 Instagram hashtags Supergoop!, 477,000 Instagram followers, 56,000 Instagram hashtags Humanrace, 203,000 Instagram followers, 864,000 Instagram hashtags Kora Organics, 436,000 Instagram followers, 42,000 Instagram hashtags For more from see: Kylie Jennerâs Clean Baby Care Line Is Almost Here Huda Kattanâs Angel Fund Backs New Sexual Wellness Brand Ketish Pharrell Williams Expands Humanrace Into Body Care
Kylie jenner was raised in a world of wealth and privilege, getting access to amenities and luxuries that many people could only dream of. With the launch of kylie cosmetics, kylie jenner has gone from reality tv starlet to unbelievably successful entrepreneur in a matter of a few short years. âkylie jenner revealed on her app and website that she is on a new diet that some may find controversial. The reality star has been taking a break from her glam beauty. From more eccentric colors such as pink and green, to an icy blonde bob or long, dark locks, jenner's hair differ. TikTok-Star Charli D'Amelio | So luxuriös wohnen die Stars from Check out kylie jenner's impressive real estate portfolio including a peek inside her holmby hills compound. One of kylie jenner's best accessories is her hair. 11, kylie jenner said she's not ready. She used her passion for makeup to build a business that is worth a whopping $900 mi. Stormi webster is walking and talking, but it's going to be some time before she reaches another big milestone: Kylie jenner is a reality tv star, a model, and a businesswoman. Women's health may earn commission from the links on this page, but we only feature products we believe in. Kendall jenner gets beauty advice from kim, kylie, kourtney, and khloeÌâin one neat little package. After swapping hair colors with her bestie for a runway show, kendall jenner revealed she thinks wigs are uncomfortable, and g. From more eccentric colors such as pink and green, to an icy blonde bob or long, dark locks, jenner's hair differ. While answering questions on her instagram story on friday, oct. It seems that with whatever outfit she's wearing, her hair always matches. Kendall jenner gets beauty advice from kim, kylie, kourtney, and khloeÌâin one neat little package. To revisit this article, select my account, thenv. Kylie jenner is a reality tv star, a model, and a businesswoman. We will admit that kyshadow is a good pun. To revisit this article, visit my profile, thenview saved stories. Check out kylie jenner's impressive real estate portfolio including a peek inside her holmby hills compound. Kylie jenner is one of the world's most popular celebrities. Stormi webster is walking and talking, but it's going to be some time before she reaches another big milestone: Women's health may earn commission from the links on this page, but we only feature products we believe in. 11, kylie jenner said she's not ready. Kylie jenner is a reality tv star, a model, and a businesswoman. Kendall jenner gets beauty advice from kim, kylie, kourtney, and khloeÌâin one neat little package. It seems that with whatever outfit she's wearing, her hair always matches. Sections show more follow today even kylie jenner is relaxing her makeup routine while social distancing! She used her passion for makeup to build a business that is worth a whopping $900 mi. CHRISTINA MILIAN in Bikini at the Beach in Miami ĂąâŹ" HawtCelebs from âkylie jenner revealed on her app and website that she is on a new diet that some may find controversial. 11, kylie jenner said she's not ready. One of kylie jenner's best accessories is her hair. From more eccentric colors such as pink and green, to an icy blonde bob or long, dark locks, jenner's hair differ. It seems that with whatever outfit she's wearing, her hair always matches. We will admit that kyshadow is a good pun. Here's a breakdown of all the people that and support the makeup mogul. Kendall jenner gets beauty advice from kim, kylie, kourtney, and khloeÌâin one neat little package. To revisit this article, select my account, thenv. Turns out, kylie jenner has a pretty big entourage. The reality star has been taking a break from her glam beauty. 11, kylie jenner said she's not ready. Here's a breakdown of all the people that and support the makeup mogul. While answering questions on her instagram story on friday, oct. Kendall jenner gets beauty advice from kim, kylie, kourtney, and khloeÌâin one neat little package. Check out kylie jenner's impressive real estate portfolio including a peek inside her holmby hills compound. But did you know she also has an impressive real estate portfolio?. Kylie jenner is one of the world's most popular celebrities. Women's health may earn commission from the links on this page, but we only feature products we believe in. From more eccentric colors such as pink and green, to an icy blonde bob or long, dark locks, jenner's hair differ. She used her passion for makeup to build a business that is worth a whopping $900 mi. To revisit this article, select my account, thenv. Turns out, kylie jenner has a pretty big entourage. âkylie jenner revealed on her app and website that she is on a new diet that some may find controversial. She used her passion for makeup to build a business that is worth a whopping $900 mi. Kylie jenner was raised in a world of wealth and privilege, getting access to amenities and luxuries that many people could only dream of. One of kylie jenner's best accessories is her hair. AMY SMART at Environmental Media Awards in Burbank from After swapping hair colors with her bestie for a runway show, kendall jenner revealed she thinks wigs are uncomfortable, and g. Kylie jenner is one of the world's most popular celebrities. While answering questions on her instagram story on friday, oct. âkylie jenner revealed on her app and website that she is on a new diet that some may find controversial. It seems that with whatever outfit she's wearing, her hair always matches. To revisit this article, select my account, thenv. By now, everyone has heard about the scandal between kylie jenner and her best friend, jordyn woods. Check out kylie jenner's impressive real estate portfolio including a peek inside her holmby hills compound. After swapping hair colors with her bestie for a runway show, kendall jenner revealed she thinks wigs are uncomfortable, and g. Check out kylie jenner's impressive real estate portfolio including a peek inside her holmby hills compound. With the launch of kylie cosmetics, kylie jenner has gone from reality tv starlet to unbelievably successful entrepreneur in a matter of a few short years. Kylie jenner was raised in a world of wealth and privilege, getting access to amenities and luxuries that many people could only dream of. We will admit that kyshadow is a good pun. By now, everyone has heard about the scandal between kylie jenner and her best friend, jordyn woods. To revisit this article, select my account, thenv. To revisit this article, visit my profile, thenview saved stories. Here's a breakdown of all the people that and support the makeup mogul. Turns out, kylie jenner has a pretty big entourage. She used her passion for makeup to build a business that is worth a whopping $900 mi. Sections show more follow today even kylie jenner is relaxing her makeup routine while social distancing! Women's health may earn commission from the links on this page, but we only feature products we believe in. From more eccentric colors such as pink and green, to an icy blonde bob or long, dark locks, jenner's hair differ. 20+ Huda Beauty Kylie Jenner. Stormi webster is walking and talking, but it's going to be some time before she reaches another big milestone: By now, everyone has heard about the scandal between kylie jenner and her best friend, jordyn woods. Sections show more follow today even kylie jenner is relaxing her makeup routine while social distancing! With the launch of kylie cosmetics, kylie jenner has gone from reality tv starlet to unbelievably successful entrepreneur in a matter of a few short years. It seems that with whatever outfit she's wearing, her hair always matches.
August 12, 2019 - 14:37 BST Louis Tomlinson's sister Lottie Tomlinson has million Instagram followers, her own beauty brand, a clothing collection with InTheStyle, and she has now been cherry-picked by Huda Kattan (aka Huda Beauty) to create a gorgeous lash collection. Having just turned 21, and loved-up with her Influencer boyfriend Sam Prince, life looks rosy for the Northern lass. But as we all know, life is a rollercoaster, and with the ups, there have been downs. The Influencer has had to deal with heartache - in December 2016, her mum Johannah Deakin passed away after a battle with leukaemia, and in March 2019 her sister Félicité died, aged just 18. For some, dealing with these life events would make you want to get in your bed and just stay there, but for Lottie, she focused on her career and smashed her goals. Lottie Tomlinson is blonde, gorgeous, and killing it in her career. The glam girl boss, whose older brother is 27-year-old Louis Tomlinson, has million Instagram followers, her own beauty brand, a clothing collection with InTheStyle, and she has now been cherry-picked by Huda Kattan (aka Huda Beauty) to create a gorgeous lash collection. Having just turned 21, and loved-up with her Influencer boyfriend Sam Prince, life looks rosy for the Northern lass. But as we all know, life is a rollercoaster, and with the ups, there have been downs. The influencer has had to deal with heartache - in December 2016, her mum Johannah Deakin passed away after a battle with leukaemia, and in March 2019 her sister Félicité died, aged just 18. For some, dealing with these life events would make you want to get in your bed and just stay there, but for Lottie, she focused on her career and smashed her goals. We sat down to talk to Lottie about her dream collaboration with Huda, what it's like to have million followers and how she celebrated turning 21. Sweetly, she revealed what her mum left for her to open on her 21st, and what Louis gifted her to mark the milestone⊠Lottie on⊠getting a DM from Huda It was about two years ago now, she messaged me on Instagram and asked if I'd be interested in collaborating with her and I couldn't actually believe it. I thought she might have actually messaged the wrong person because I'd followed her for years - she was actually one of the first people I followed on Instagram, so it's been quite a long time in the making. I definitely wouldn't put myself anywhere near her [Kylie] but it is really flattering to hear. I think in the respect that she has her brand and I have my brand, I can see the similarities there but obviously, I'd never brand myself close to her but it's obviously flattering. Lottie on⊠beauty being a form of self-care Definitely. I think if I'm having a down day it will be worse if I sit there with no-makeup and haven't got ready, or I haven't pampered myself. I can completely turn my mood around it I get up, do my hair, put my makeup on - I just feel like a completely different person, so I think it is really important. It's quite symbolic for me anyway, in how I'm feeling about myself because if I'm not putting much makeup on or not bothering to get ready I can get quite down, whereas if I'm getting up and making myself feel good it puts me in a much better mood. Lottie on⊠what life is like having millions of followers I think it's all I've ever known. Because I've had it for so long, it kind of just fell into my lap, it's not something where I've tried to build my followers up so I think it's quite hard to say what life is like. It happened so quickly. It's nice because I feel like I have a big set of friends who I can share stuff with; share my photos with and they're all really positive and nice so I love it - it's really nice. Lottie on⊠showing her followers when she's having a down day I think with me, I feel so lucky to have the platform that I've got, and to have all these followers, so I almost don't want to bring negativity on there. But at the same time, it is nice to be able to show a different side to things, but it is easy to just show all the good stuff so I am trying to be a bit more vulnerable with it, but at the same time, you don't always want people to know when you're having a bad day or when you're struggling, but I do think Instagram is getting a lot better with that. There are more people letting people know when they're down, and letting people know life's not all perfect, and I do think that's important. Lottie on⊠not letting the trolls win I've been in this situation for so many years now, but at first, it did get to me a bit, but I've managed to develop a really thick skin. I am lucky that I don't get that many negative comments, but if I do I just delete them. I'll never retaliate because I think that just asks for more - if you give them a reaction they'll just come back with more, so I just get rid of it and ignore, that's the best thing to do. Lottie on⊠the apps she recommends Lightroom is probably my most used one. And Afterlight is also really good for getting different light leaks on the pictures - and that's really good. Lottie on⊠dating a fellow Instagram star It is a lot easier because they kind of just get it. It is a lot harder if they don't really understand. They'd think: 'Oh why do you want so many pictures?' And it's not just one picture, and then we're done. [Sam] will stand with me for all my angles, take a hundred photos until we've got the right one. So it does make things a lot easier and it does make your job more enjoyable because you're not constantly trying to beg for someone to take a picture and constantly having to explain why you're having to do it and why you need so many. Lottie on⊠her 21st birthday I was really lucky and I got some really nice gifts. Probably my most treasured one was I got left a ring from my mum, one of her wedding rings that she wanted my nan to give me when I was 21 so that's probably one of my most treasured gifts. Louis came up North and we had a nice family BBQ and he also got me a trip to Vegas so he's got full brother marks. I've been so many times but I've never been 21 when I went there so I've had this need to go out, I just want to go out there. Lottie on⊠who she calls up if she's having a down-day If I'm going to call someone up for a heart to heart it would probably be someone out of my family, my little sisters, my nan or my boyfriend - me and my family are all so close. Lottie on⊠her favourite moment from the One Direction days I think one time when we were in Dublin, it was one of their first stadium tours and my mum was there and my sisters, and my little Doris and Ernie, who were really tiny at that point. That was a really surreal moment because I think it was about 80,000 in the stadium so it was so nice to have all the family there and to see all the people, so that always really stands out as a memory. Lottie on⊠why the Huda Beauty Luxe Silk Lash Lottie lashes are so special These ones are made with Korean silk so it gives them an extra fluffy look, and they're really soft and they have a cotton band which makes them a lot easier to adhere to the natural lashes. Lottie on⊠her top tips if you have hooded eyes Trim your false lashes down - make a shorter lash just to put on the outer corner and that will give you a lifted look - that would look quite nice on hooded eyes. Lottie on⊠the best beauty tip from Huda I think one of the best tips I've seen on her account is to contour your lips. Obviously, you typically contour your face, so when I saw that you can contour your lips I thought it was a really good idea and I've been doing that for a while now. It really creates a more fuller sized lip - I think that's a really good trick. She does it with a lip pencil, so you use a darker lip pencil and then you draw lines in the lip to create a really full look and then you can use a lighter lipstick in the gaps to create the illusion of bigger lips. Lottie on⊠the makeup she struggles to master What I can't get right is winged eyeliner - I see these girls and they have perfect winged liners and I try it on myself and just can't seem to get the shape right for my eyes and I find it closes my eyes up too much. I get really jealous because I think it looks amazing on other people but I've never been able to master it myself. Lottie on⊠Molly-Mae from Love Island I don't know her but I recently started following her because I think she's really nice and she has really nice pics. I think her hair is amazing as well - she always had really nice hair. I've been getting a bit of hair-inpso from her recently. Lottie on⊠letting freckles show (ala the Duchess of Sussex) If I had freckles I would definitely let them show, I think they're really nice and I wish I did have them - I think they look really pretty. When my skin is a bit better - because I do struggle with breakouts - I like to use a tinted moisturiser, which would be good for people with freckles if they still want their freckles to show but still want a bit of coverage. I really like the Laura Mercier one. Lottie on⊠the royal she'd most like to do a makeup look on Probably Kate. I just have always thought she was really beautiful and has that classic look. I think I'd just do a really natural glowy look on her, but I suppose it would be nice to get her a bit more glam if I could, just because the royals are always so natural. Shop the Lottie Tomlinson x Huda Beauty silk lashes now, priced at £23.
By Julia Wray 18-Jan-2022 Beating Kanye Westâs Yeezy fashion business, Huda Beauty took the number one spot in ranking based on search volume and social chatter Huda Beauty has been named the most hyped celebrity-owned brand across all categories in a study by The financial online comparison company analysed more than 182 million Google searches and 105 million social media posts over the past 12 months to rank the top brands based on search volume and social chatter. Huda Kattanâs beauty label, with million searches, million Instagram followers and 29,821,932 hashtags, amassed a score of making it the âmost hypedâ celebrity brand for 2022. It beat Yeezy, the clothing and footwear brand owned by Kanye West, which came in second place. While Yeezy enjoyed a high search volume ( million), its comparatively meagre Instagram followers figure ( million) meant its overall score was just Dr. Dreâs tech brand Beats was placed number three with a score of while Cristiano Ronaldoâs underwear label CR7 came in fourth ( Kylie Cosmetics ( was pipped to fifth position by activewear entry Fabletics, founded by actress Kate Hudson, which also scored but which beat Jennerâs beauty brand in terms of search volume. Kylie Cosmetics was ahead of Rihannaâs Fenty Beauty, however, which placed seventh with This put the Barbadian singer and entrepreneurâs beauty offer just above Kim Kardashianâs Skims lingerie line ( The final cosmetics brand in the top ten was Jeffree Star Cosmetics, which placed number nine with a score of It beat Savage X Fenty ( the lingerie branch of Rihannaâs Fenty empire, which rounded out the overall top ten. Looking only at beauty brands, the top five of Huda Beauty, Kylie Cosmetics, Fenty Beauty and Jeffree Star Cosmetics was completed by Florence By Mills from Stranger Things star Millie Bobby Brown. Overall, according to survey, beauty, fashion and skin care were the hottest categories for celebrity goods, with 65 of the top 150 brands falling under this umbrella and other brands making the cut including Humanrace (Pharrell), KKW Beauty (Kim Kardashian) and Rare Beauty (Selina Gomez). However, more established celebrity fare from the likes of Huda Kattan and Kylie Jenner are likely to find themselves facing competition given the glut of recent (and upcoming) celebrity brand launches in the beauty and personal care space. American TV host Ellen DeGeneres launched skin care brand Kind Science last year, while Friends alum Jennifer Aniston introduced hair care label LolaVie. Musicians Harry Styles and Machine Gun Kelly also launched their beauty brands, respectively labelled Pleasing and UNDN LAQR, last year, while US rapper Cardi B has filed a patent for Bardi Beauty and model Hailey Bieber is poised to bring out beauty brand Rhode. Companies Money
Skip to main contentAll products are independently selected by our editors. If you buy something, we may earn an affiliate billion-dollar brands changed the beauty industry forever â and they all started with one, game-changing productWhether a swipe of your go-to red lipstick, a skincare serum that soothes and leaves you glowing, or a perfume that makes you smile with every spritz â anyone who loves beauty as much as we do will know that it can make you feel a million dollars. But for a few women, beauty has actually made them millions, if not billions, of this year, Forbes announced Rihanna as the latest beauty billionaire, estimating she is now worth $ billion, with the bulk of her wealth (around $ billion) generated from Fenty Beauty, of which she owns 50 percent. Rihanna joins Kylie Jenner, who was announced as the worldâs youngest self-made billionaire by Forbes two years ago, after she sold 51% of her Kylie Cosmetics to beauty giant Coty Inc. for $600 million, while retaining ownership of the other 49% of the ImagesThen there's Honest Beauty, which was founded by Jessica Alba in 2015 as a spin off to parent company The Honest Company. Today, Honest Beauty has an estimated revenue of $ billion, making it the second highest grossing beauty business founded by a celebrity after Rihanna's Fenty Beauty. Stefanie KeenanHowever, it's not just celebrities that have cashed in. Many beauty billionaires have grown their empires from their craft or out of pure passion for products. Take Anastasia Soare, founder of Anastasia Beverly Hills, who immigrated to the United States from Romania almost 30 years ago and found work as a salon aesthetician, offering eyebrow treatments to clients. Her expertise, skill and now renowned âGolden Ratioâ eyebrow mapping grew into an empire, attracting the worldâs biggest celebrities including Naomi Campbell, Cindy Crawford and Oprah. In 2000, Anastasia launched a range of brow products that has grown into the range we all know today, valued at $3 ImagesBoth Charlotte Tilbury and Pat McGrath earned their stripes as makeup artists backstage at fashion weeks and on photoshoots for glossy magazines. Both bottled their experience into namesake makeup brands, which are now estimated to be worth $1billion thereâs Emily Weiss, founder of Glossier, which is now valued at $ billion after launching the first four products just seven years ago. Having started a successful blog Into The Gloss, Emily channelled the close connection she had built with her readership into skincare products that understood the needs and wants of a new all of these brands now offer a vast array of products, with some branching out into different sectors altogether, they all started with one hero product â that one, game-changing formula that the world just couldnât get enough of and which would act as a springboard for future we take a look at each one of those billion-dollar creations...Glossier launched in 2014 with a set of four core products; Soothing Face Mist, Priming Moisturiser, Balm Dot Com lip balm and Skin Tint, which focussed on creating healthy, glowing skin. Announcing the brand on her blog, Emily wrote, âGlossier begins with YOU, which is why our first products are all about letting your personality shine throughâŠglowy, dewy skin⊠Weâre laying the foundation for a beauty movement: one that celebrates real girls, in real life.â The skin-first ethos of the brand still exists to this day, with all four of the original products still BEAUTYHuda Kattan is the ultimate example of an influencer turned entrepreneur. She began growing her social media following with honest reviews and trend-setting makeup tutorials, which led her to launch a range of false eyelashes. Fans couldnât get enough of the fluttery, flattering designs and Huda Beauty quickly followed the launch with a range of liquid lipsticks, contour palettes and, most recently, a mascara as well as an array of spin off brands including perfume brand Kayali and skincare brand when you shop for Huda Beauty with these ASOS discount MCGRATH LABSWhen Pat McGrath Labs launched in 2015, the beauty industry erupted into a frenzy with editors and fans desperate to get their hands on the industrial-style, pro makeup kit Gold 001. It consisted of a dense pressed gold pigment, a stainless steel spatula, a mixing medium and a mixing palette to offer the consumer the chance to unleash their inner makeup artist. It was packaged in a simple manufacturing pouch, which had been stuffed full of gold sequins, which elevated the unboxing experience to new, glistening heights. While the original kit is no longer available, and the packaging has evolved to be more sustainable, Pat McGrath Labs continues to offer impressive pigments among a throng of other high-performance makeup when you shop for Pat McGrath Labs with these Selfridges discount COSMETICSGrowing up in front of the Keeping Up With The Kardashians cameras, it was unclear to viewers what Kylie Jenner would do with her life, but no one knew that an insecurity she had about her lips would turn out to be her biggest asset. After receiving intense speculation about whether or not she had received lip fillers, Kylie claimed her full lips were simply the result of over-lining with lip liner and lipstick. She has since admitted that she did have fillers, but that didnât stop her debut Lip Kits from being an instant sell out. The kit consisted of a matte, liquid lipstick and a lip liner in a matching shade and allowed fans to recreate her signature over-lined, full pout. While the brand recently underwent a total makeover including reformulation of all the products, the Lip Kit is still one of the most popular TILBURYIt all started backstage at some of the worldâs most celebrated fashion shows years before the launch of her namesake brand. Charlotte would concoct her famous âmagic moisturiserâ to prep modelsâ skin prior to makeup application, and it soon became known within the industry as the secret weapon for a dewy, lit-from-within look. In 2013, Charlotte decided to share the secret of runway ready skin with the world, launching Magic Cream into Selfridges. It sold out instantly and retains cult status to this when you shop for Charlotte Tilbury with these Feelunique discount BEVERLY HILLSAfter more than a decade shaping the eyebrows of the rich and famous, Anastasia Soare launched her first brow collection in Nordstrom. Every weekend, she would go to the counter to chat with customers and show them how to use the products. Now, Anastasia Beverly Hills has a full range of makeup products from the sell-out Contour Kit to the new Cream Bronzer, whilst still being known for their game-changing eyebrow BEAUTYCult Beauty, the beloved e-commerce site for lesser-known beauty brands and insider favourites, has just sold for ÂŁ275 million to beauty giant The Hut Group, who also own Look Fantastic. It began in the basement flat of co-founder Jessica DeLuca, who alongside Alexia Inge, wanted to shine a light on the beauty industry secrets and champion emerging brands with one rule â they had to work and they had to be sensational. The first ever product they brought on board was Escentric Molecules Molecule 01, which was the result of a tip-off from a neighbour who worked in a London boutique. Naomi Campbell had visited the boutique wearing the now renowned fragrance and the neighbour had asked what perfume she was wearing as it was so magnetic. At the time, Eccentric Molecules was almost unknown and the founding duo had to do some serious digging to find when you shop for Cult Beauty with these Cult Beauty discount BEAUTYA spin off from parent company The Honest Company, Honest Beauty launched in 2015 with 17 skin care products and a vast array of over 60 makeup products, all of which were formulated in accordance with the brand's âNo Listâ, a list of over 2,500 chemicals and materials they choose not to use because of the potential harm to health.
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